Merit is evaluated considering the quality of the work, innovation, impact in the cultural or professional field, and consistency in the career. It is not based on momentary popularity, but on significant and verifiable contributions.

Yes, public recognition acts as a valuable positive reinforcement. However, intrinsic motivation and passion for the work are fundamental. An award can highlight a career, but it does not substitute continuous dedication.

Juries are composed of experts with recognized careers and are governed by public and objective criteria. The processes are audited to avoid conflicts of interest, ensuring that recognition is awarded with transparency.

No. The main objective is to value and highlight merit and excellence. Social recognition is a natural consequence, but the essence of these awards lies in honoring authentic contributions to culture and the professions.

Yes, it is possible. It reflects an exceptional career and continuous contributions at different stages or facets of their work. Each nomination is evaluated independently according to the criteria in force at that time.